Lilly Singh endorses her new merch with 'looking like a wow' trend
Lilly Singh has launched her new merchandise to support women education in India
Lilly Singh hopped on to 'looking like a wow' bandwagon to promote her newly launched merch in collaboration with Holi Chic.
The 20% of the generated revenue of Singh's merchandise will be donated to Unicorn Island Funds, which is dedicated to support the education of girls in India and work to end gender inequality.
Taking to her Instagram account, the Canadian YouTuber posted a video, advertising the newly released merch, titled 'The Naina Collection', a collaboration between a South Asian clothing brand, Holi Chic and her book club, Lilly’s Library.
She wrote in the caption, “I’m so excited to announce a collaboration between my book club lillyslibrary and holichicbymegha, called “The Naina Collection.” We’re fusing fashion and literature, with an aligned mission to champion South Asian art and stories.”
In the customized video, the TV show host can be seen dancing to the viral "looking like a wow" audio melody.
Singh's video featured three different hoodies in grey, green, and black color. She also rocked a cream-coloured half sleeved shirt during her transition.
All four of the clothing pieces have funky South Asian themed art on their fronts having the picture of a traditional, desi glam girl holding up a book to her face with the words, “BOOKS OVER BAKWAAS.”
The merch has been custom made by the brand Holi Chic, which is a small Indian business run by Megha Rao.
“I’ve worn Holi Chic in several of my videos because the designs are giving South Asian excellence. But this collab is about more than just poppin’ aesthetics. First and foremost, I’m happy to support a small business that is owned and operated by a Desi woman (Shoutout __megharao). I’m more than happy to help y’all secure a bag,” the 35-year-old comedian continued in her caption writing.
She continued, “But that’s not all! 20% of proceeds go towards unicornisland Fund to further educational opportunities for girls in India, including literacy. So you can look hella cute, and support a good cause too.”