Amitabh Bachchan's name, image, voice, or any can't be used without permission
Amitabh Bachchan influential actor in the history of Bollywood Indian
On Friday, the Delhi High Court issued an order to stop the unlawful use of Amitabh's name, likeness, voice or personality traits.
The order is a landmark ruling and the first of its kind in India, not just Rajat Nagi, Rana Partap Singh and Orus.
The whole world has been accused of exploiting Bachchan's name, photo, voice, and personality attributes. as per reports of PinkVilla.
The HC has passed a detailed order against the defendants and the world at large, injuncting them from infringing his personality rights and attributes, including his name ‘Amitabh Bachchan/ Bachchan/ AB/ Big-B’, image and voice.
Eminent lawyer Harish Salve along with Ameet Naik and Pravin Anand, instructed by Anand and Naik, appeared for Mr Bachchan in the High Court.
"This landmark verdict will injuct any person from using the name, image, voice and other personality attributes of Mr. Bachchan without his consent and authorization by any means, physical or digital. The Indian jurisprudence will finally develop and evolve on personality rights and Mr Amitabh Bachchan is the right personality to set this trend."
He said, "We are pleased that the Delhi High Court has presented this landmark verdict and am grateful to Mr. Salve and Mr. Praveen Anand for this trend-setting order which will help talent in our country to protect their personality rights."