Carrefour becomes first European retailer to offer grocery shopping on ChatGPT

Carrefour has marked a significant milestone in European retail by becoming the first major supermarket chain to integrate its full product catalogue into ChatGPT.

Launched in France on Thursday, the service allows the platform’s 26 million French users to engage in "conversational commerce" to manage their weekly shop.

Through a dedicated app within the ChatGPT interface, customers can ask for meal inspiration, check real-time product availability, and assemble a complete shopping basket using natural language.

Once the list is finalised, users are redirected to Carrefour’s e-commerce site to complete their payment and select delivery options.

The rollout is a key component of the "Carrefour 2030" strategy, presented by Chief Executive Alexandre Bompard in February 2026.

Bompard highlighted that the company is transitioning from a traditional retailer to a "Digital Retail Company," with a specific focus on "agentic commerce"—a trend where AI agents act on behalf of the consumer to discover and purchase goods.

To support this vision, Carrefour has committed to investing €100 million annually in AI-related projects, aiming to boost its recurring operating margin to 3.5 per cent by the end of the decade.

Further solidifying its tech-forward position, Carrefour has endorsed Google’s newly launched Universal Commerce Protocol (UCP).

This open standard, co-developed with partners like Shopify and Walmart, creates a "standardised language" that allows different AI systems and retail platforms to communicate without friction.

By adopting UCP, Carrefour ensures its inventory and loyalty rewards remain accessible across various AI surfaces, including Google Gemini and other emerging shopping assistants.

This move positions the retailer at the forefront of a global shift where, by the end of 2026, an increasing share of retail transactions is expected to be initiated by autonomous digital agents.