ChatGPT, a cutting-edge AI language model has recently witnessed a major decline in traffic, which raised questions about the factors contributing to the drop in users and what it may mean for the future of this conversational AI.
According to Similarweb, ChatGPT, the immensely popular AI chatbot introduced in November, experienced a third consecutive monthly decrease in website traffic in August.
However, there are indications that this downward trend may be approaching its conclusion.
In August, global website visits to ChatGPT's desktop and mobile platforms saw a decline of 3.2%, totaling 1.43 billion.
This reduction comes after experiencing roughly 10% drops in each of the two preceding months.
Since March, there has been a consistent monthly decrease in the duration visitors stay on the website, with the average time spent declining from 8.7 minutes to 7 minutes in August.
Regardless, the global count of unique visitors in August increased slightly, rising to 180.5 million users from the previous 180 million.
The return of school sessions in September could potentially boost ChatGPT's traffic and usage, as some educational institutions have already started integrating it into their curriculum.
Notably, ChatGPT's traffic in the United States showed a slight increase in August, coinciding with the reopening of American schools.
David F. Carr of Similarweb, who regularly tracks ChatGPT and its competitors said, “Students seeking homework help appears to be part of the story: the percentage of younger users of the website dropped over the summer and is now starting to bounce back.”
ChatGPT triggered a surge in the utilization of generative AI across various daily activities, spanning tasks such as editing and coding.
Remarkably, it achieved 100 million monthly active users in January, a mere two months following its launch.
Generative AI relies on historical data to generate fresh content, including tasks like composing essays or poetry.
Prior to the launch of Meta's Threads, it experienced unprecedented consumer adoption, growing at an unmatched pace, and currently stands among the top 30 websites globally in terms of popularity.
Several rivals to ChatGPT, such as Google's Bard chatbot, have made their debut in the current year.
Additionally, Microsoft's search engine, Bing, offers a complimentary chatbot fueled by OpenAI.
In May, OpenAI launched the ChatGPT application for the iOS platform, a move that might divert some traffic away from its website.
While ChatGPT is accessible without charge, it also offers a premium subscription priced at $20 per month.
In addition to ChatGPT, OpenAI generates revenue by providing developers and enterprises with access to its AI models.
This is accomplished both directly and in collaboration with Microsoft, which made a substantial investment of more than $10 billion in the company.
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