K-pop fans were in for a surprise when SEVENTEEN, the popular South Korean boy band, released teaser videos for their upcoming album, SEVENTEENTH HEAVEN.
These teasers showed chamomile flowers dancing around famous landmarks in different cities worldwide.
However, one teaser, featuring the Great Wall of China, stirred up some trouble.
The teaser in question displayed the charming flowers floating above China's iconic Great Wall.
Unfortunately, this upset some fans in China who believed it showed disrespect towards their national treasure.
Following the uproar, PLEDIS Entertainment, SEVENTEEN's management company, swiftly took down the controversial teaser.
They acknowledged that their use of the Great Wall of China had not shown the proper understanding and respect it deserved.
In a formal apology released on September 24, PLEDIS Entertainment stated, “On September 23 at 2:14 p.m. in Chinese local time, we released a “SVT RIGHT HERE” Beijing version teaser video as part of our promotional content for SEVENTEEN’s 11th mini album ‘SEVENTEENTH HEAVEN.’”
“The Beijing version was produced to show chamomile flowers floating above the Great Wall of China, a cultural heritage site that represents China, but after the video was released, we received criticism from fans that our understanding and respect of the Great Wall of China had been lacking." they added.
The statement concluded, "Therefore, we immediately deleted the Beijing version video. We apologize for making the fans uncomfortable, and we will be more careful in the future. We will make an effort to create content that fans from many different countries, regions, and cultures can all enjoy together."
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