BLACKPINK Lisa announces her label LLOUD: 'queen boss'

BLACKPINK Lisa finally revealed the platform that she was working on and confirmed what her cryptic updates hinted at.

The Thai rapper and K-pop idol took to her official Instagram account and finally laid speculations to rest as she announced her own label called LLOUD, on Thursday, February 8, 2024.

As she introduced the platform's name to her followers, the Pink Venom singer confirmed that she will be showcasing her vision for music and would be catering to entertainment projects through LLOUD.

‘Introducing LLOUD, a platform to showcase my vision in music and entertainment. Join me on this exciting journey to push through new boundaries together,” she captioned her post.

The company's Instagram account was also created on Wednesday, February 7, before the official announcement.

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Two cryptic photoshoots uploaded previously hinted at the upcoming news from Lisa. Many fans assumed that it was a subtle tease at a potential Hollywood debut, however, the initiative took a different turn.

The music icon’s label’s website, LLOUD by Lisa also revealed that their goals "transcend genres and connect generations. The company identity lies in its core of" relentless innovation and commitment to authenticity".

Lisa's label is set on seeking to push boundaries as well as work on music that would not only top charts but also defy contemporary genres.

Her agency also has an official X, formerly known as Twitter, account as well as a YouTube channel. As of present, Lisa is the only existing artist under LLOUD's name.

So, the website enlists the artist’s recent accomplishments including her watch collaboration with Bulgari as the luxury line's brand ambassador.

As for her band, BLACKPINK’s status, all the members will still be participating in group activities under YG Entertainment. However, Lisa's new company, LLOUD, will be monitoring her solo activities and projects from now on.