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Ed Sheeran launches 'Sheeran Loopers' inspired by his personal journey

Ed Sheeran detailed how he used same pedal throughout various stages of his career

Syeda Waniya

Ed Sheeran launches 'Sheeran Loopers' inspired by his personal journey

Ed Sheeran detailed how he used same pedal throughout various stages of his career


Ed Sheeran reminisced about his humble beginnings with a loop pedal he received at the age of 14.

Taking to Instagram on Wednesday, the Photographs singer posted a video providing glimpses from his journey.

In the caption, Sheeran detailed how he used same pedal throughout various stages of his career, ‘from pubs, to clubs, to theatres, to arenas throughout the whole Plus tour.’


He added, “When I got to arena level the pedal I was using wasn’t fit for purpose and the quality of the sound suffered. I approached the company that made the pedal to see if they would make a custom specific one for my requirements, but it was a ‘no’.”

Read More: Ed Sheeran sings 'Happier' after five years: 'all came back pretty quick'

The singer then decided to make his own, leading to the birth of the first Sheeran looper a decade ago.

“Me and my team built one in 2014 for the multiply tour, which took me to stadiums round the world, and it worked amazingly in any scenario. I’ve had people ask me where they can buy them, but til now I didn’t feel we could mass produce them affordably, because it was so specially custom made,” he continued.

He expressed his excitement about making them available to the public, stating, “I’m so excited to bring them out, and put my name to them, I hope everyone enjoys them, whether you are a beginner, or an expert. The @sheeranloopers are out now, order through your local music store or online at sheeranloopers.com !x”

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