Taylor Swift 'The Eras Tour' sets record as Disney+'s most-viewed music film
Taylor Swift 'The Eras Tour’ was released on Disney+ worldwide on Thursday, March 14, at 6 p.m.
Taylor Swift continues to make waves in the music industry as her latest project, The Eras Tour concert film has achieved unprecedented success.
The triumph came after the Lover crooner released her concert film Taylor Swift | The Eras Tour (Taylor’s Version), on Disney+, it's garnered the honor of the most-watched music film on the platform of all time.
As per the reports of Deadline, the film shattered all records by achieving 4.6 million views in just three days after it premiered last Thursday at 6 p.m. PT/9 p.m. ET.
It is reported that as it became the most-watched music film on the streaming site, The Eras Tour smashes the record of famous films like The Beatles: Get Back, Black Is King: A Film by Beyoncé, Swift's own folklore: The Long Pond Studio Sessions.
Just over the weekend, Swifties watched 16.2 million hours of the movie, which spans three-and-a-half hours—the full duration of her Eras Tour performance.
Read also: Taylor Swift 'The Eras Tour' concert film hits Disney+ streaming platform
As per Deadline, Disney+ defines a view as the total time streamed divided by the runtime.
Taylor Swift's The Eras Tour (Taylor’s Version) on Disney+ features also added acoustic performances of previously excluded songs, to enhance the viewing experience further the initial theatrical and VOD releases.
The Eras Tour was initially filmed throughout Taylor Swift's run of shows at SoFi Stadium in Los Angeles in August 2023.