Selena Gomez has gushed over her latest venture as she shared her excitement on the newly launched product of her cosmetics line, Rare Beauty.

While conversing with PEOPLE, the Only Murders in the Building actress shared that her new product is the combination of two fan-favorite products to “create really special powder blush.”

Gomez said, "There’s so much I love about both the Soft Pinch Liquid Blush and Positive Light Silky Touch Highlighter!"

She added. "I love that our liquid blush is super pigmented and lasts all day and that our highlighters give this amazing sheen that makes your skin look illuminated."

The Wizard of Waverly Palace star also hailed her new product, “Whether I’m on set, going to a red carpet or hanging out with fries, there is really no wrong ndway to wear it.”

Read also: Selena Gomez shares makeup-free selfie ahead of new single, 'Love On' release

Gomez further stated, "I gravitate towards Cheer for the daytime — it's such an effortless shade and I love how it brightens up my face."

While sharing about her brand, Gomez mentioned, “I'm a strong believer that positivity is contagious, and I love that our product names serve as little #rarereminders, each named after a kind word.”

“I’m very proud that our brand purpose extends to our product names and reflects our company values,” she noted.

Gomez also disclosed that her brand granted 1% of sales to the Rare Impact Fund,” which collaberated with mental health organisations.

The Wolves singer described, “Our goal is to spark conversations, offer resources and provide a platform for individuals to share their stories.”

“We want people to know that mental health matters and everyone deserves support and compassion,” she added.