Mark Zuckerberg’s AI ad tool faces backlash on social media

Meta CEO Mark Zuckerberg's ambitious plan to revolutionise the advertising industry with an artificial intelligence (AI)-powered ad tool has sparked concerns about the future of social media.

According to Zuckerberg, the AI tool would enable businesses to input their objectives, connect their bank account, and let Meta's AI handle ad creation and targeting.

The proposed AI ad tool would utilise user data to deliver highly effective targeting, potentially eliminating the need for human marketers to specify demographics.

Zuckerberg has claimed that Meta's tools can already find interested users better than human marketers, and the next step would be applying data-driven optimisation to the creative side.

This could involve generating thousands of ad variations and testing them to determine the most effective ones.

While this solution might appeal to businesses, concerns arise about the impact on Meta's platforms from a user experience perspective.

Meta's experiments with AI-generated content, chatbots, and dedicated apps spotlighting generative AI content have already raised questions about the role of AI in its ecosystem.

The introduction of AI-generated ads could further exacerbate the issue, potentially flooding users with low-quality content.

The advertising industry has mixed views on Zuckerberg's vision.

Many believe that the AI tools will enhance their work, while others think it might threaten their livelihoods.

It should be noted that over 11,000 creators signed an open letter condemning the use of human-generated art to train AI systems, and some have filed lawsuits against AI art tool developers.