Hailey Bieber launches new Rhode product in thrilling campaign

Hailey Bieber isn't holding back in paving her way through the beauty space, as she recently announced the launch of an exciting new Rhode product, one that has left her fans swooning.

On Thursday, July 3, the renowned skincare brand debuted its latest Peptide lip tint.

The 28-year-old supermodel took to her Instagram handle to share the exciting news, posting snippets from the product campaign, in which she was seen rocking a Y2K-style gold belly chain.

In addition, Bieber revealed more details about the product in a candid video posted by the brand.

"I really wanted to keep it simple as I usually do and not over-conceptualize it. I want it to feel beautiful, natural and organic. There wasn’t a big concept behind it — he really is the concept of the campaign along with the Glazing Mist," she said.

The Vogue model added, "I didn’t want anything to feel too on the nose with ‘Babygirl.’ I never want to make anything feel gimmicky and the undertone of it all is there. I wanted it to feel chic and sporty."

According to the brand’s official website, the limited edition "lemontini" shade is a "shimmery, sheer gold gloss that smells like a sweet, citrusy lemon cocktail."

It is worth mentioning that Hailey Bieber’s brand Rhode’s new product, Lemontini Peptide lip tint, will be available to purchase online starting July 14.