Kim Kardashian reacts to SKIMS ‘Full Bush’ Faux hair underwear drama

Kim Kardashian launched a latest collection of SKIMS underwear, revealing she’s “shocked” by the reaction to her latest viral drop, the "Faux Hair Micro String Thong".

A $32 piece featuring faux pubic hair available in 12 colors and nine sizes.

“Our most daring panty yet. Handmade in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair,” the online description reads.

The panties quickly went viral for their bizarre and daring design. It's sheer, wild, and boldly detailed, to resemble real pubic hair.

Speaking to E! News at the All’s Fair premiere in Los Angeles, Kim said the concept came from a playful photoshoot idea that unexpectedly caught fire online.

“It was just a fun, silly idea,” she explained. “But I’m shocked it got so much attention — we’ve been laughing about it all day!”

The product, launched on October 14, quickly sold out after SKIMS announced it on Instagram with the cheeky caption: “Just Dropped: The Ultimate Bush.”

Even European Wax Center joined the fun, posting “We’ll take it from here, Kim,” in a playful jab.

Kim proved she can laugh at herself, commenting, “Best response I’ve seen. Give whoever came up with this a raise!”

Love it or hate it, the faux-hair panties are taking over the internet.