Kanye West, Bianca Censori plan ‘calculated brand war’ against Kim Kardashian

Kanye West and his wife, Bianca Censori are reportedly planning a "calculated brand war" against the rapper’s former spouse, Kim Kardashian.

It is speculated that the anticipated project marks only the first stage in a coordinated plan to challenge Kardashian's brands, SKIMS and SKKN.

A source, close to the couple, tattled Radar Online that their plan goes way beyond fashion, adding that the 48-year-old rapper sees this as his revenge play as he's determined to outdo his ex-wife on every front.

According to the source, Censori's brand is being crafted to mirror Kardashian on purpose.

"That's entirely intentional," the source maintained, adding, "Kanye's built his brand on stirring the pot, and this is just his latest move to grab attention and assert control."

While revealing the 44-year-old reality star’s true feeling about the plan, the source noted that she is “furious”, adding that she is convinced the I Wonder rapper is pulling all the strings here.

"She feels stuck in a cycle she can't break," said a friend, adding, "Whenever Kim starts to move on, Kanye finds another way to pull her back into the drama. She says it's draining – she's always on edge, waiting for the next thing he's going to do."

For the unversed, before marrying Bianca Censori in 2023, Kanye West was married to Kim Kardashian for about seven years. They also have four children: North, Saint, Chicago, and Psalm.