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‘Stranger Things’ partners with Spotify for major musical campaign ahead of premiere
‘Stranger Things Volume 1’ is about to release on November 26
Netflix’s Stranger Things is collaborating with Spotify for a marketing campaign focused on the iconic music featured in the series across its four-season run, ahead of the final season’s premiere.
According to Deadline, the experience called “Stranger Things Musical Time Machine” will take “fans back in time, exploring five big needledrops — one per season for the first three installments and two songs for Season 4.”
The campaign structured like “a time capsule” will feature hits like The Clash’s Should I Stay Or Should I Go (season one), The Police’s Every Breath You Take (season two), Limahl’s Never Ending Story (season three), and Kate Bush’s Running Up That Hill (season four).
While a “slideshow” based on the Spotify Wrapped template will accompany the musical experience.
“Commentary written by Spotify in collaboration with Netflix points out the levels of meaning that these songs took on when set in the context of their scenes in the show,” the entertainment outlet further reported.
Spotify’s partnership with Stranger Things will be available to stream starting November 24, while the first volume of the show’s fifth and final season will premiere on Netflix, November 26.