UK launches probe into X after Grok AI image controversy

Britain’s media regulator Ofcom has launched a formal investigation against X (formerly Twitter) to assess whether sexually explicit images generated by its AI chatbot Grok breached UK laws designed to protect users from illegal online content.

In a statement, Ofcom said there had been “deeply concerning reports” that Grok was being used to create and circulate non-consensual undressed images of individuals, as well as sexualised images of children. 

The regulator noted that such material could amount to intimate image abuse or child sexual abuse content under British law.

The investigation follows mounting pressure on regulators after UK Prime Minister Keir Starmer described the images as “disgusting” and “unlawful.” 

He said the platform, owned by tech billionaire Elon Musk, must urgently address the issue and added that Ofcom had the government’s full backing to take action.

Under UK law, creating or sharing non-consensual intimate images, including AI-generated sexual content, is illegal. 

Online platforms are also required to prevent users from encountering such material and to remove it swiftly once identified.

X has faced similar criticism outside Britain. French officials have referred the platform to prosecutors and regulators, while authorities in India have also sought explanations. 

In response, X has limited Grok’s image generation feature to paid users and says it removes illegal content and permanently suspends offending accounts.