Tom Brady, Jay-Z, Kendall Jenner and more spotted at Super Bowl 2026 party

Michael Rubin’s Fanatics Super Bowl Party was the place to be in San Francisco, Calif., on Saturday.

The annual affair welcomed a plethora of A-listers, making it the go-to event of the Super Bowl Weekend.

First to arrive on the red carpet at Pier 48 were NFL legend Tom Brady, then came New England Patriots owner Robert Kraft, New York Giants standout Cam Skattebo, and Cincinnati Bengals quarterback Joe Burrow.

Later on, personalities from influencer Alix Earle—who, like Brady, has been hitting up all the premier Super Bowl festivities this week—to musician J Balvin, NFL talent Odell Beckham Jr., former NBA star Dwight Howard, actor Jamie Foxx, and “CBS Mornings” anchor Gayle King were seen at the event.

Discussing the brilliant guest list at this year’s gathering, Fanatics CEO Rubin told Page Six it was “incredibly easy” because the Patriots had advanced to the Super Bowl.

“Having one of my best friends, Robert, [and Kraft Group president] Jonathan Kraft in the game certainly makes it simpler when your buddies are participating in the match,” he noted on the red carpet.

Inside the star-studded bash, Page Six noted rapper Jay-Z socializing with folks in a secluded area near the stage.

Nearby, “Bloody Valentine” artist MGK was having a chat with actor Kevin Costner, who soon became “quick friends” with the singer’s close pal, Pete Davidson, at last year's top-tier event.

Kendall Jenner appeared—after recently starring in a Fanatics Sportsbook’s Super Bowl 2026 ad—and even snagged a candid picture with Kraft.

David Blaine and Odell Beckham Jr. were also seen conversing within the party. Getty Images for Fanatics

Additionally, Sofía Vergara, J Balvin, and Valentina Ferrer stopped for photos with photographers. Getty Images for Fanatics

The VIP event offered numerous photo ops, like this one featuring Jerry Jones and Jon Bon Jovi. Getty Images for Fanatics

Others who attended included Zac Efron, Sofía Vergara, Jon Bon Jovi, Diplo, Kevin Hart, Meek Mill, Lil Baby, Teyana Taylor, Russell Wilson, Shaboozey, Drew Brees, 2 Chainz, French Montana, Reggie Bush, Guy Fieri, Fat Joe, Becky G, Tiffany Haddish, Keegan-Michael Key, Adam Devine, Emma Roberts, Livvy Dunne, Kevin Hart, Danny Amendola, Ja Rule, Lala Anthony, Camille Kostek, Kyle and Kristin Juszczyk, among many others.

Guests were treated to performances from start to finish with shows by Cardi B—who invited everyone to toast with her—as well as SZA, Travis Scott, Ciara, 21 Savage, Don Toliver, Chase B, and Nelly and Ashanti.

The Fanatics event occurred just a day before the New England Patriots collided with the Seattle Seahawks in Super Bowl LX at Levi’s Stadium in Santa Clara, California.

Elsewhere, Puerto Rican artist Bad Bunny will headline the Apple Music Super Bowl Halftime Show, followed by an opening by Green Day and pre-game acts from Charlie Puth, Brandi Carlile, and Coco Jones.

“I’m just eager to have a blast; it’s going to be a huge festivity," the “King of Latin Trap” (real name: Benito Antonio Martínez Ocasio) mentioned during Apple Music’s press conference in San Francisco on Thursday.

“I’m not spilling the beans; all that matters is having a good time. No need to know Spanish; it’s all about the rhythm, and there’s nothing better than dancing from the soul.”