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MrBeast seeks head of TikTok to challenge top creators
MrBeast is preparing to boost his TikTok presence
MrBeast, the world’s top YouTube creator with over 465 million subscribers, is preparing to boost his TikTok presence.
Currently third on TikTok behind Charli D’Amelio (155 M+) and Khaby Lame (160 M+), he holds about 125 million followers.
Beast Industries has posted a “Head of TikTok” role for 2026. The hire will set the platform strategy, scale MrBeast’s creativity and performance, and build a lean team that experiments with video formats, analyses data, and ensures every post feels unmistakably “Beast.”
A former staff member described the ideal candidate as someone who “eats, breathes, lives and fully understands TikTok” and can seize trends instantly.
The move comes as TikTok hits 200 million US users after dodging a ban through a joint‑venture deal. MrBeast’s candy brand Feastables recently debuted on TikTok Shop, selling roughly 11,000 products.
Though YouTube remains his core platform, he is expanding elsewhere: Instagram now at 84 million followers, “Beast Games” on Amazon Prime Video, licensing to platforms like Tubi, and dubbing content for global markets including Bilibili in China.