Supermodel Gisele Bündchen showcases sleek waves in new Garnier campaign

Gisele Bündchen is making a high-profile return to the beauty world as the new Global Brand Ambassador for Garnier, bringing her signature sun-kissed waves into a modern, wellness-focused campaign.

Her debut with the brand arrives in a playful short film titled “The Signature,” which spoofs wellness culture while spotlighting Garnier’s cruelty-free, vegan products. 

The campaign highlights the Fructis Diamond Sleek Shine-Coat Smoothing Spray, designed to deliver mirror-like shine and frizz resistance even in Miami-level humidity.

The mini-film opens with Bündchen at a “business meeting” to review her Garnier contract, where she and her lawyer balance on medicine balls. 

With her trademark humor, she walks viewers through wellness rituals—from yoga flows to ice baths—acknowledging the disciplined, green-juice-driven lifestyle she has long championed.

The focus then shifts to Garnier’s formulas, emphasizing ingredient transparency, sustainability, and performance. 

The hero product, Fructis Diamond Sleek Shine-Coat, transforms Bündchen’s textured waves into a glass-like blowout, proving the product’s efficacy even in high humidity. 

Additionally, the short film ends with a tongue-in-cheek twist: after all the fanfare, there’s no pen for her to sign the contract.

Bündchen, 45, recently celebrated the first birthday of her third child with husband Joaquim Valente, marking a new chapter in her personal life. 

The campaign coincides with this milestone and her ongoing evolution from supermodel to entrepreneur, environmental advocate, and wellness author.

Garnier will host an immersive launch event in Miami on March 12, followed by a consumer pop-up experience on March 13 and 14, testing the product in real-world high-humidity conditions.