Khloé Kardashian clarifies role change rumours at her brand Good American

Khloé Kardashian remains actively involved in her brand Good American.

On Wednesday (March 4), the TV star hosted an "Ask Me Anything" on her podcast Khloé in Wonder Land and responded to fans' questions, including details about Kardashian's business roles.

Someone inquired about her current position at the clothing firm, and Kardashian, 41, responded, "I’m still a co-founder and owner."

“Initially, you really want to help grow the brand as much as you can, and we’ve certainly achieved that," she remarked. "But Good American has thrived and is strong enough and steady enough to continue independently.”

She concluded her response by reassuring listeners, “But I remain very much a co-founder and owner of the brand.”

The question arises amidst fan speculation that she might be stepping back from her enterprise. 

Fans shared their thoughts on different Reddit threads, speculating that Kardashian is dedicating more of her time to her other ventures, like her snack company, Khloud.

Good American launched in 2016, as Kardashian and co-founder Emma Grede aimed to develop a denim brand with empowering designs that emphasise inclusivity. 

Kardashian shared with Harper's Bazaar in 2016 that both co-founders "wanted jeans that truly fit women's figures—we felt this was missing from the market."

"I'm really proud of the positive message Emma and I are promoting and we genuinely hope that it inspires women to feel powerful in their skin, knowing that there’s a line that offers all these styles," she said.

Years after its inception, Grede spoke about a key factor behind the brand's success. She detailed how the industry only supplied products to a large segment of the female audience that was being overlooked.