Coleen Rooney unveils her stylish new Primark fashion collection

Coleen Rooney has officially unveiled her highly anticipated collaboration with high-street giant Primark, marking a significant milestone in her fashion career.

The 39-year-old I’m A Celeb finalist celebrated the launch of the "By Coleen" range at a star-studded event, showcasing a collection that balances "athleisure" style with everyday practicality.

Featuring everything from elegant slip dresses to comfortable loungewear, the line is set to hit the shelves later this month.

The mother-of-four, who has previously collaborated with brands like Littlewoods and Asda, was praised by attendees for her hands-on approach.

An insider noted she is a "perfectionist" who designed the range specifically for working mothers.

Reflecting on the partnership, Rooney stated: “Working with Primark feels like such a natural fit because I’ve always believed you don’t need to spend more to look great.”

This commitment to affordability was a driving factor in the deal, with sources confirming she felt deeply aligned with the retailer’s values.

Financially, the partnership has reportedly established Coleen as the primary breadwinner in the Rooney household, with her earnings from the deal surpassing the £800,000 salary her husband Wayne received for his BBC punditry.

Beyond the commercial success, friends say she is "super proud" of the creative results. “She didn’t just sign for the cash; it was because she felt aligned with Primark’s values,” a source close to the star added.

With its focus on stylish yet accessible fashion, retail experts predict the collection will be a major commercial triumph for the retailer.