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Apple set to unveil premium 'Ultra' line products
Apple aims to unveil at least three new products in its premium series
Following the launch of the cost-effective MacBook Neo, Apple is reportedly gearing up to introduce at least three new items aimed at the elite “ultra” category.
According to Bloomberg’s Mark Gruman, this forthcoming line might not bear the “ultra” name, similar to the Apple Watch, but they are anticipated to cost more than their standard counterparts.
The much-anticipated foldable iPhone could be priced around $2,000, and a touchscreen MacBook Pro is expected to debut this fall.
These products are tailored for the luxury sector. More fascinating are the new AirPods, rumored to come with cameras to enhance Siri's visual capabilities.
Since AirPods currently use Pro and Max designations, similar to Apple Silicon, the release of AirPods Ultra seems probable.
With both the Neo and variety of foldables in progress, it appears Apple is keen on expanding its range to both entry-level and high-end markets.