Kylie Jenner speaks out on 'lip kit' stress that ruined her early success

Kylie Jenner has reflected on the intense psychological pressure she faced following the 2015 launch of Kylie Cosmetics. In a candid interview with Vanity Fair published on Thursday, the 28-year-old entrepreneur described how the immediate global demand for her "lip kits" led to unexpected personal distress.

Despite the brand's staggering commercial success, Jenner admitted that the initial period was marred by the overwhelming reactions of frustrated consumers who were unable to secure products before they sold out.

“It wasn’t very exciting for me for the first year because I was so stressed out that everyone would harass me on Twitter at the time because they couldn’t get a lip kit,” Jenner confessed.

She explained that her desire to satisfy her audience made the digital backlash particularly difficult to navigate, stating, “I couldn’t handle it because I really wanted to just make everyone happy.”

The scale of the launch was unprecedented. Her mother, Kris Jenner, recalled the "unbelievable" sight of hundreds of thousands of shoppers crashing the analytics system in real time.

This success came after Kylie took a significant financial gamble, investing half of her personal savings into the venture.