Olivia Rodrigo reveals creative process behind visually striking 'The Cure' video

Olivia Rodrigo has shared behind-the-scenes glimpses from the making of her latest music video The Cure, giving fans a closer look at the creative process behind the visually stylized release.

The 23-year-old pop star posted a series of images on Instagram on Saturday, offering candid moments from the set of the nurse-themed video, which was released on May 22 as part of her upcoming musical era.

In the post, Rodrigo included multiple on-set snapshots showing her in costume, including pink-themed outfits and hospital-set visuals used in the production. 

One image featured the singer’s legs in pastel-toned attire alongside props placed on the floor during filming.

Another set of photos showed the singer lying on a hospital bed in nurse attire, surrounded by cast members dressed as medical staff as part of the video’s dramatic concept.

Rodrigo also gave fans a look at her styling and preparation process, including a mirror selfie taken in a heart-shaped frame inside a vanity room, highlighting the behind-the-scenes glam setup.

Additional images revealed medical props and set design elements used to create the video’s theatrical hospital-inspired aesthetic, along with moments of the singer interacting with her team during filming.

In the caption, she wrote: “more the cure bts thank u guys 4 listening xoxoxox.”

Fans quickly responded to the post, praising both the visuals and the song itself, with many calling the release one of her strongest yet. Comments praised the track’s replay value and creative direction, with some describing it as a standout release.

The Cure serves as the second single from Rodrigo’s upcoming third studio album, You Seem Pretty Sad for a Girl So in Love, which is scheduled for release on June 12.