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Kylie Jenner reveals her true level of involvement with Kylie Cosmetics
Learn how Kylie Jenner remains hands-on with her brand after a major sale
Kylie Jenner is opening up about her ongoing role at Kylie Cosmetics following the $600 million sale of a controlling stake to Coty in 2019. Appearing as the first guest on Kid Cudi's "Big Bro" podcast, the reality star and entrepreneur shared that she remains deeply involved in the day-to-day operations, even managing the brand's Instagram posts herself. Jenner also reflected on the high-pressure early days of the company, revealing that she invested $250,000—half of her bank account at the time—to launch her now-iconic lip kits.
Despite warnings from her mother, Kris Jenner, about the risks of failure, Kylie’s determination turned the venture into a global phenomenon. This look behind the scenes highlights her journey from a stressed-out startup founder to a seasoned mogul who still maintains a personal touch on her massive beauty empire.
