Gigi Hadid celebrates Travis Kelce as Tommy Hilfiger's new ambassador

Travis Kelce was announced as Tommy Hilfiger's newest global brand ambassador and creative partner on Monday (March 30), and one of his fiancée Taylor Swift's closest friends Gigi Hadid was among those cheering him on.

The American fashion brand revealed the thrilling update on Instagram, where the model — and longtime friend and frequent muse of the renowned designer — cheered for Kelce, 36, and the designer in the comments.

"Yes guys !!!!!" Hadid, 30, shared on Instagram. "gigihadid check them out," responded the official Tommy Hilfiger Instagram.

A preview of the latest collaboration was shared in the Instagram announcement, featuring a picture of Kelce and Hilfiger, 75, grinning widely as they shake hands.

The NFL star gestured towards the fashion designer, who outfitted the athlete in his trademark red, white, and navy blue hues.

The second image in the social media collection includes a video of Kelce reviewing pieces from what appears to be a Hilfiger line.

Although the clip lacks sound, the Chiefs tight end appears enthusiastic as he examines the clothing on display.

The last slide in the Instagram series shows the three-time Super Bowl victor beaming in his Tommy Hilfiger ensemble, which includes a white sweater adorned with navy stripes and red accents along with a grey hat featuring the signature "H" on the front.

"Introducing Travis Kelce as Tommy Hilfiger’s latest Global Brand Ambassador and Creative Partner," starts the caption by the brand's official Instagram account.

"Recognized for his influence both on and off the field, he brings a fresh perspective to classic American fashion, combining assertiveness, uniqueness, and a modern viewpoint. Whether on the field or in the front row, this is merely the beginning killatrav," the caption concludes.

Kelce's collaboration with Tommy Hilfiger is a multi-season endeavor, embracing the brand's essence of "Classic American Cool" through a variety of campaigns, collaborations, and events encompassing F.A.M.E.S (Fashion, Art, Music, Entertainment, and Sport).

The partnership will launch in Fall 2026, aligning with the star tight end's much-anticipated return to the football field after reaffirming his commitment for a 14th season. He signed a one-year, $12M contract with the team to make it official.

Kelce has earned recognition for his daring fashion choices when he's off the field.

He has also cemented his place as a staple on the red carpet at prominent events in sports and entertainment, from prestigious sports awards like the ESPYs to the NFL Honors, and also Hollywood's most glamorous parties.