Meghan Markle aims for new global heights with lifestyle brand As Ever

Meghan Markle, the Duchess of Sussex, is reportedly aiming to propel her lifestyle brand, As Ever, to significant new heights during the current year.

Having established the venture back in 2024, the Duchess now intends to introduce her product range to diverse new markets.

Writing for Woman and Home, royal commentator Emily Andrews noted that Meghan has been “pushing to do more as As Ever has grown exponentially over the past 12 months.”

The scale of this ambition is highlighted by comparisons to major streaming hits. Andrews revealed: “One of her team told me, 'Netflix do sell merchandise [for hits] like Bridgerton or Squid Game, but it's only a side hustle to them.”

This business drive arrives as Meghan prepares for a high-profile tour of Australia alongside her husband, Prince Harry, which some suggest carries a deeper personal motivation.

Royal commentator Richard Palmer told The Mirror: “Their [Harry and Meghan’s] Australia trip is one of, if not the, most anticipated royal events of the year. They want to prove their critics wrong, so they will be hoping it is a huge success. If it is, it will be Meghan’s revenge.”

This upcoming tour is viewed as a pivotal moment for the couple to re-establish their international influence and silence detractors through professional triumphs.

While the brand remains the primary focus of her current professional portfolio, this expansion marks a transition from her previous work as a high-ranking working royal and actress.