Elon Musk may return to Instagram, TikTok ahead of SpaceX IPO

Elon Musk may be preparing an unexpected return to rival social media platforms Instagram and TikTok, signaling a potential shift in strategy as anticipation builds around the long-rumored SpaceX initial public offering (IPO).

The tech billionaire—who also leads Tesla—has historically been outspoken in his criticism of Meta-owned platforms, even deleting official company accounts in the past and dismissing Instagram as a “thirst trap.”

Despite this, recent reports suggest Musk may be reconsidering his stance, with speculation growing around new or revived accounts linked to him on both platforms.

The possible pivot comes at a crucial time. A SpaceX IPO, while not officially confirmed, is widely expected to attract intense investor interest.

Expanding his presence beyond his own platform, X (formerly Twitter), could allow Musk to tap into broader and younger audiences, particularly through TikTok’s fast-growing user base.

Industry observers say such a move would be less about personal preference and more about strategic visibility.

Musk’s online activity has repeatedly proven capable of moving markets, shaping narratives, and driving consumer engagement.

Leveraging Instagram and TikTok could amplify hype around SpaceX and position the company favorably ahead of any public listing.

The development also hints at a more pragmatic approach from Musk, who may be willing to set aside past criticisms in favor of maximising reach and influence during a pivotal business moment.

If confirmed, the return would mark a notable evolution in Musk’s digital playbook—one that underscores the growing importance of multi-platform engagement in high-stakes corporate milestones.