Did you know? No evidence proves skincare can influence your mood

Traditional advertising has long suggested that a single product is the only barrier to becoming a "better you". This narrative is now shifting towards "Neurocosmetics", a branch of science claiming a direct link between the brain and the skin. Proponents suggest that topical applications can make users feel happier or less stressed by targeting chemical messengers.

A Regulatory Grey Zone

Despite the bold claims, "there’s no legit evidence yet that a topical product can influence your emotional state." Experts suggest the industry is a regulatory grey zone.

"These are frequently used as a marketing catch-all, and their effects are greatly exaggerated," says Dr Sonia Tekchandani. Furthermore, if these products truly altered brain chemistry, they would require classification as drugs.

Gendered Targeting

Dr Tanushree Biswas points out that these products are largely marketed to women. "These perpetuate archaic beliefs about women and their emotions, and how hormonal changes need to be constantly controlled," she notes. Meanwhile, equivalent products for men rarely focus on emotional modulation.

Real Science vs Ritual

While psychodermatology is a legitimate field, Dr Sonali Kohli explains that "applying a product topically can't modulate your underlying biological systems."

The perceived benefits often come from the ritual itself. Sanika Sarna, founder of Ounce Organics, adds:

• "It’s not the product, it’s the process."
• "It’s the same effect as feeling relaxed when you take a warm bath."

While Radhika Ghai of Kindlife sees potential for a significant shift in the beauty industry, she admits "we don’t have enough strong science-backed proof yet."

"Please Note: This information is for educational purposes only and does not count as professional advice. Readers should always consult a qualified doctor regarding any questions about their health or a medical condition."