Miranda Kerr reveals her sons are already competing to run Kora Organics
The model revealed her eldest son Flynn is more interested in art than business
Miranda Kerr has revealed that two of her young sons are already competing over who will eventually take charge of her beauty empire, Kora Organics.
The model and entrepreneur, 43, shared the amusing family dynamic during a panel discussion at EWG’s 16th Annual Earth Day Dinner in Los Angeles, explaining that her middle children have already set their sights on becoming the company’s future CEO.
“A couple of my boys are fighting over who’s going to be the CEO next of Kora,” Kerr said, referring to sons Hart, 7, and Myles, 6.
However, Kerr noted that her eldest son Flynn — whom she shares with ex-husband Orlando Bloom — appears to be heading in a different direction creatively.
“My 15-year-old is an artist, so he’s not really that interested in becoming the CEO of Kora,” she explained. “But he does use the products himself, and his friends.”
Kerr founded Kora Organics in 2009, building the skincare company around certified organic ingredients and wellness-focused beauty products. The brand later expanded globally and partnered with Sephora in 2017.
In addition to Flynn, Kerr shares Hart, Myles and 2-year-old Pierre with husband Evan Spiegel.
The former Victoria’s Secret model has often spoken about incorporating mindfulness and healthy habits into family life, previously revealing that Flynn regularly practices meditation alongside her.
“He finds it really grounding and helpful,” Kerr said in an earlier interview, explaining that her son became interested after watching her daily routine.
“The thing about kids is that they watch what you do. They don’t necessarily listen to what you say, but they see your actions,” she added.
During the Earth Day panel, Kerr also reflected on the mission behind Kora Organics and the challenges she faced convincing consumers that organic skincare can be both clean and effective.
“When you’re pregnant, the doctor says you should be really aware of what you’re putting on your skin, but we shouldn’t have to wait until we’re pregnant to be mindful of that,” she said.