Hailey Bieber hints at major rhode plans with ‘summer of rhode’ teaser

Hailey Bieber has fans talking after sharing a series of striking new photos that appear to hint at an exciting new chapter for her beauty brand, Rhode.

The 29-year-old model and entrepreneur took to Instagram to post a collection of sun-soaked images showcasing her summer-ready style.

Alongside the photos, Bieber offered a brief but intriguing caption: “Summer of rhode,” sparking speculation about upcoming launches or projects tied to the fast-growing skincare brand.

While the model stopped short of revealing specific details, the post quickly generated excitement among fans, many of whom flooded the comments section with praise.

Several followers admired Bieber’s look, while others interpreted the teaser as a sign that major Rhode developments could be on the horizon.

The post arrives at a significant moment in Bieber’s career. Last year, Rhode made headlines following a reported $1 billion deal with e.l.f. Beauty, cementing the brand’s position as one of the industry's fastest-growing names.

Despite the landmark agreement, Bieber retained a leading role within the company, continuing as Chief Creative Officer and Head of Innovation.

Beyond her business success, Bieber has also remained in the spotlight alongside husband Justin Bieber.

The couple, who share a young son, recently attracted attention after a viral video showed the Grammy-winning singer joining an impromptu birthday celebration, delighting fans online.

The pair have also faced persistent speculation about their relationship in recent months.

However, their public appearances together, including a headline-making outing at Coachella, have fueled reports that they remain on solid ground.