Hrithik Roshan opens first flagship store of his fitness brand HRX in Mumbai

Hrithik Roshan has opened the first offline store of his fitness brand HRX in Mumbai, the actor inaugurated the store on Friday, April 14.

The 2,600 square foot store is situated in Kurla, Mumbai's Phoenix Market City mall.

HRX store will offer its customers 500 products in the categories of clothing, footwear, accessories, workout equipment, audio, nutrition, and personal care. It displays a line that was developed in conjunction with Roshan.

“HRX was built a decade back as an online brand, offering comfortable and functional fitness apparel and accessories to encourage people across the country to pursue their everyday fitness goals,” Roshan said.

The War actor further said: “After a decade-long journey we have come this far and I am delighted to announce the launch of the Mumbai store, which is a translation of our online experience into a more personalized offline experience,” he added.

Roshan continued: “The immense love and trust in the brand from the HRX community has enabled us to launch this store in Mumbai while continuing with the plans of launching many more.”

“I hope shoppers will enjoy the HRX in-store experience and all our product offerings as much as they enjoy the experience on Myntra,” he added.

HRX is a fitness brand that is jointly owned by a Bollywood star. In November 2013, the company made its online debut on Myntra.com with a line of athletic wear for men. The first HRX store was opened in Bengaluru in January 2023.

According to the press statement, the company intends to open 12 additional stores in 2023 in locations including Indore, Kochi, Lucknow, and Pune, India Retailing reported.