Google has once again taken a swipe at tech giant Apple for its absence of RCS (Rich Communication Services) messaging support.

The tech rivalry between these two industry giants is no secret, and Google's latest move is part of its #GetTheMessage campaign.

Google's latest taunt comes in the form of a video posted on the Android YouTube channel.

The star of the video is a fictional device called iPager, a clever nod to Apple's well-known 'i' naming convention for its products, such as the iPhone and iCloud.

The video humorously portrays the iPager as an outdated messaging gadget, drawing a parallel to how Apple's messaging system functions when communicating with Android devices.

The video humorously points out the limitations of Apple's messaging system, including the lack of encryption, issues with group chats, pixelated images and videos, and the signature 'green bubble' that appears when Android users message their iPhone-toting friends.

This isn't the first time Google has mocked Apple for its reluctance to adopt RCS technology.

RCS offers several enhancements to messaging, including end-to-end encryption, read receipts, and the ability to share high-quality media files.

While Apple's iMessage offers similar features, it remains exclusive to iPhone users, leaving Android users with a suboptimal messaging experience when communicating with their Apple counterparts.

Google's message is clear: it's time for Apple to 'upgrade to RCS' and improve cross-platform messaging for everyone.

As the tech world watches this ongoing rivalry, it remains to be seen whether Apple will respond to Google's taunts and take steps to bridge the messaging gap with Android users.