Apple’s greatest hits: The top 5 best-selling products of all time

Apple, the widely acclaimed tech company for its sleek design and high-quality goods is consistently pushing boundaries with its innovative products.

Founded in 1976, the Cupertino-based tech giant has shaped how the world experiences tech.

From the sleek iPhone that redefined smartphones to the AirPods that made wireless audio mainstream, Apple’s ability to blend design, performance, and usability has created a loyal global following.

In this article, we dive into Apple’s top five best-selling products.

1. iPhone

No product symbolises Apple’s influence more than the iPhone. First introduced in 2007, it revolutionised mobile phones by replacing clunky keyboards with a sleek touchscreen interface.

Beyond just a phone, the iPhone became a pocket computer, entertainment hub, and lifestyle essential.

The iPhone 16 series, released in 2024, brought major improvements in processing power and camera technology, while anticipation builds for the iPhone 17, expected to be announced in September 2025.

2. iPad

When Apple introduced the iPad in 2010, many dismissed it as an oversized iPhone. Yet, it became the world’s first truly successful tablet, filling the gap between laptops and smartphones.

iPad’s versatility for reading, gaming, work, and education quickly won over millions. 

The company has sold hundreds of millions of iPads globally, with sales peaking at $31.9 billion in 2021.

However, the most recently launched 2025 iPad lineup includes the standard 11th-generation iPad, the lightweight iPad Air 7, and the powerhouse iPad Pro 7, cementing Apple’s dominance in the tablet market.

3. Mac

The Mac has been part of Apple since the very beginning, and while the iPhone now dominates revenue, the Mac remains a cornerstone of the company’s brand.

Beloved by creative minds and professionals, Macs combine sleek design with unmatched performance.

The introduction of Apple’s own M-series chips, from the M1 to the latest M4 (2024), transformed the Mac lineup, delivering industry-leading performance and efficiency.

4. Apple Watch

Launched in 2014, the Apple Watch was initially seen as a fashion accessory. Today, it’s one of the world’s most popular wearables, with over 53 million units sold in 2022.

What set it apart was Apple’s pivot toward health and fitness, transforming the watch into a life-saving tool for millions. 

Features like heart-rate monitoring, ECG scans, blood oxygen tracking, and fall detection made the Apple Watch more than a gadget.

The latest wearable product includes the Apple Watch Series 10 and Apple Watch Ultra 2, which were released in September 2024.

5. AirPods

When Apple launched AirPods in 2016, they were mocked for their unusual design. Yet, they quickly became a global hit, selling over 82 million units in 2022.

By embracing wireless audio and integrating seamlessly with Apple’s ecosystem, AirPods turned a controversial move into a billion-dollar opportunity.

However, the latest AirPods 4 lineup (2024) includes both standard and Active Noise Cancellation (ANC) models, delivering crisp sound, better battery life, and more comfort.