Meghan Markle’s family reveal sparks royal chaos: New brand strategy?

Meghan Markle has once again found herself at the centre of a royal controversy after sharing the first clear glimpse of her children, Prince Archie and Princess Lilibet, in a new Instagram video.

While fans praised the post as “adorable”, royal insiders suggest it might mark the beginning of a new digital strategy for the Duchess of Sussex.

1. Carefully calculated reveal

The 44-year-old Duchess posted a video from Lane Farms in Santa Barbara, showing her family’s Halloween outing and pumpkin carving session. The footage featured Archie and Lilibet’s faces for the first time in years.

A source told RadarOnline.com, “Meghan understands the level of fascination with her family online… There’s a clear strategy behind it.”

2. Shift from privacy to public presence

For years, Meghan and Harry have protected their children from public view.

Archie, now 6, was last seen on the couple’s 2021 Christmas card. While Lilibet, 4, appeared in a 2022 birthday picture.

The new video’s candid laughter and playfulness signal a major shift from their previous privacy stance.

3. Making of mini Influencers

An entertainment executive noted, “The Sussexes have built a global brand around family, wellness, and authenticity… Meghan is clearly eyeing her children as future influencers with the power to earn millions.”

With Meghan’s re-emergence on Instagram and her lifestyle series With Love, Meghan, this calculated family reveal could be part of a larger brand strategy.

4. Critics question her motives

Detractors argue that including her children in social media content contradicts the couple’s advocacy for child safety online. Meghan previously said, “We’ve been really conscious about protecting our kids as best we can.” 

Yet, her latest move has raised eyebrows among child privacy advocates.

5. A new era for brand Sussex

The video also featured Prince Harry playfully carving pumpkins, adding a relatable touch to their curated image.

A Hollywood insider remarked, "Meghan's in the middle of redefining her online image, and this is only the start. She's combining her royal background with a modern influencer edge – and everyone's paying attention.”

Whether planned or sentimental, Meghan Markle’s latest family reveal marks a defining moment for brand Sussex, one that blurs the line between privacy and publicity.