Nvidia CEO Jensen Huang says next-generation chips are now in full production

Nvidia CEO Jensen Huang has revealed that the company’s next generation of chips is now in full production, marking a major step in its push to stay ahead in the rapidly growing artificial intelligence (AI) market. 

Speaking at the Consumer Electronics Show (CES) 2026 in Las Vegas, Huang noted that the new chips can deliver up to five times more AI computing power than Nvidia’s current products when running chatbots and other AI applications.

Huang revealed that the new platform, called Vera Rubin, is already being tested by AI companies in Nvidia’s laboratories and is expected to launch later this year. 

The new system is made up of six different Nvidia chips. Its flagship server will include 72 graphics processing units and 36 new central processors, allowing companies to handle far larger AI workloads.

According to Huang, the Rubin chips can be linked together into large “pods” containing more than 1,000 chips. This setup could improve the efficiency of generating AI “tokens,” the basic building blocks of systems like chatbots, by as much as ten times. 

Huang also highlighted a new feature called “context memory storage,” designed to help chatbots respond faster and more accurately during long conversations, underscoring Nvidia’s focus on real-world AI performance.

While Nvidia continues to dominate the market for training AI models, competition is increasing.

Rivals such as Advanced Micro Devices (AMD) and even major customers like Google are developing their own chips for deploying AI at scale.