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‘Elon Musk’ robot dog roams San Francisco in viral art stunt
The series includes likenesses of major tech figures such as Mark Zuckerberg, Jeff Bezos
A robot dog bearing the eerily realistic face of Elon Musk startled pedestrians in San Francisco earlier this month, blurring the line between technology, art, and spectacle.
The unusual creation — a four-legged robot topped with a lifelike silicone mask — was first spotted roaming near Oracle Park on April 8.
Far from a glitch or prank, the sighting was part of a planned public art activation by digital artist Beeple, known for pushing boundaries in the NFT and contemporary art space.
The project promotes Beeple’s upcoming exhibition INFINITE_LOOP, opening April 18 at NODE in Palo Alto.
The installation, titled Regular Animals, features robot dogs built on Unitree Go2 platforms and fitted with hyper-realistic human faces created by mask studio Hyperflesh.
The series includes likenesses of major cultural and tech figures such as Mark Zuckerberg, Jeff Bezos, Andy Warhol, and Pablo Picasso.
Originally unveiled at Art Basel Miami Beach, this marks the first time one of the robots has been released into a real-world setting, complete with “lost dog” posters scattered around the neighborhood.
Reactions ranged from amusement to discomfort, with social media users calling the creation both “terrifying” and “fascinating.” One widely shared clip even showed the robot crossing paths with a self-driving car from Waymo.
According to organisers, provoking that reaction is intentional. Each robot is designed to “live” for three years, with its interactions stored on the blockchain — extending the artwork beyond its physical lifespan.
Beeple, whose piece Everydays: The First 5000 Days sold for $69.3 million at Christie's, continues to merge technology, culture, and commentary — this time, taking it straight to the streets.
