Balenciaga designer Demna addresses the controversial ad controversy

Demna, the creative director at Balenciaga, has stepped up to speak out about the "BDSM scandal" for the first time.

Balenciaga is a luxury fashion house which is mostly  known for its luxury wear preferred by   high-end celebrities  or HNI individuals. 

 A brand known for its avant-garde, advanced structural pieces of cloth designed with organic materials that have straddled the edge of fashion and are well-known for future women's ready-to-wear fashion has recently been in the spotlight for its campaign that was structured in an inappropriate way, raising the bar and turning Balenciaga fans and followers against the luxury wear clothing brand, resulting in a massive downfall and degrading Balenciaga's image.

After months Demna has finally come up to discuss the ad.  Earlier , he apologized and now  has talked candidly about  the upsetting campaign  and his future plans in an interview with Vogue. 

"I realise that my work has been seen as provocative, but this specific situation would never be part of my, you know, provocative nature," quoted Denma, by continuing to explain.

 "This is where my error comes in. That was my big mistake. I didn't realize how inappropriate it would be to put these objects [in the image] and still have the kid in the middle. It unfortunately was the wrong idea and a bad decision from me. We should not have featured kids in images that included objects that were not related and inappropriate to them."

After the debut of its 2022 Christmas ad, the once-iconic design label was linked to accusations of child abuse.   The advertising campaign, which included images of kids holding teddy bears that were bound in chains, drew harsh condemnation and accusations of child sexification which led to the brand's downfall. 

The sales of Balenciaga were impacted  in the last  quarter of 2022.   Former fans of the brand, as well as celebrities with ties to Balenciaga, objected and called for a boycott of the brand for such a heinous portrayal of minor children in an inappropriate form. This major backlash led to brand losses to a greater extent.