Hailey Bieber avoids comparing Rhode to Kardashian-Jenner brands: Here's why

Hailey Bieber is not going to let a little friendly competition get under her skin as she avoids comparing her brand to that of the Kardashian/Jenner clan's businesses.

The model addressed comparisons of her Rhode skincare line brand to those of her celebrity friends, including SKKN by Kim Kardashian and Kylie Skin by Kylie Jenner.

"The thing about competition is that there's space for everybody and I really do believe that," she said at the Wall Street Journal's conference.

"Those women are amazing and they're some of my closest friends and I really love all of their brands, and I would never not support their brands and cheer them on because they've also really done the same for me," she added.

Hailey noted that she doesn't try to compare her product to others "because I care so much about the individuality of the brand. I just think there's space for everybody to succeed and thrive."

The 25-year-old launched Rhode in June – after her middle name. However, her exciting moment was overshadowed after she was sued for trademark infringement by a fashion company of the same namesake, which was formed in 2013.