Influencer Alix Earle shows off wild Vegas look and unseen photos

Alix Earle is showing fans a playful and unexpected side of her personality, stepping outside her usual image to share moments of fun.

During her March 25 appearance on The Tonight Show Starring Jimmy Fallon, the 25-year-old influencer shared previously unseen photos from her camera roll, including a look she called her Las Vegas alter ego.

Sporting a comically voluminous brunette wig, Earle explained that she and her friends had “wanted to go incognito for the night.”

“We were like, ‘It’ll be fun! Let’s wear wigs,’” Earle said. “First of all, my friends told me I looked really good in this wig before we went out, and I’m not so sure that I did—especially after a night of drinking in Vegas.”

When Fallon asked if the alter ego had a name, the Dancing with the Stars alum replied, “I didn’t. She doesn’t need a name, she doesn’t need to be remembered.”

Earle also showed a photo of herself in pink and purple striped body paint, explaining it was her attempt at a sexy Cheshire Cat costume after Halloween.

“It didn’t really turn out as sexy as I had it in my head,” she joked, noting that her sister had to peel the prosthetics off at 5:00 a.m. “I had this pink and purple on me for about three weeks. It wouldn’t come off.”

Beyond the playful Vegas looks, Earle recently launched her first skincare brand, Reale Actives, on March 31. Developed with dermatologist Dr. Kiran Mian, the four-product line is formulated to treat acne.

“I think acne in general is always really confusing, and there’s so many products out there,” Earle told People.

“I realized that when I actually scaled back my routine a little and stuck to a few products that worked for me, my skin started to have a ton of improvement.”

Earle hopes the brand will inspire confidence as much as clear skin. “I want it to kick-start a wave of girls feeling confident in those imperfections because they’re real, everyone deals with it,” she said.