Hailey Bieber hints at new Rhode bronzer in Instagram post

Hailey Bieber has sent fans into a spin with a new Instagram post blending tender family moments with a potential new product tease.

The 29-year-old Rhode founder shared a carousel of photos captioned “the last month from my camera roll”, offering a glimpse into her life behind the scenes. The post, a classic "photo dump", included sweet, candid snaps with her son, Jack Blues, alongside serene images of a hummingbird in its nest and a heart drawn in the sky.

Motherhood and makeup hints

Shared just a day after she celebrated her second Mother's Day, the post features several tender moments of motherhood. In one image, Hailey is seen playing with her son on the floor, while another shows her holding the toddler in front of a large bookcase.

These personal photos are mixed with her signature high-fashion aesthetic, reflecting a busy month that has seen her front major campaigns for both Alaïa and Saint Laurent.

However, it was one particular photo that truly captured her followers' attention. A sun-drenched shot of Hailey posing in a brown bikini and sheer cover-up, showing off a radiant, bronzed glow, immediately sparked speculation about a new launch from her popular skincare brand, Rhode.

Fans flooded the comments section with excitement. “THE BRONZER OMGG,” one user wrote, while another asked directly, “Is it a new bronzer by rhode ?” Another follower added, “So beautiful ! Can’t wait for the bronzers and highlighters.”

The collection of images perfectly encapsulates the model's current life, balancing new motherhood with her status as a fashion and beauty mogul, leaving fans eagerly awaiting confirmation of Rhode's next move.