Spotify swaps its green logo for a disco ball and brands rush to join the fun

Spotify marked its 20th anniversary by swapping its familiar green circle for a shiny disco ball, launching an initiative it called "Spotify 20: Your Party of the Year(s)." The Swedish streaming giant framed the temporary logo swap as a festive nod to disco culture — but the reaction on social media was anything but unified.

Instant and polarised backlash

Users were quick to air their frustrations across platforms. "The new Spotify app icon looks like it's constantly updating, I can't anymore," one person posted on X. Another wrote: "The new logo is not giving the lit vibes at all." A third complained the disco ball made it "look like there's a problem with my screen."

Spotify's response

Rather than mount a defence of the design, Spotify acknowledged the divide with characteristic wit. Responding to a post by Pop Crave, the company wrote: "Alright, we know glitter is not for everyone. Our temp glow up ends soon. Your regularly scheduled Spotify icon returns next week."

Brands pile in with parody redesigns

What followed was unexpected. Instead of the backlash simply fading, several well-known brands seized the moment to post their own satirical glitzy logo redesigns.

KitKat's social media manager shared a bejewelled version of the chocolate bar's logo with the caption: "KIT KAT's Social Media Manager has updated their app icon to celebrate 135 days of making a post every single day without taking a break" — a sly dig at Spotify's own "no breaks" disco theme.

Some parodies were genuinely well-executed. Others leant so far into absurdity that the joke became the centrepiece.

Either way, what began as frustration ended as a moment of collective brand humour — with even the most vocal critics finding something to laugh about.