Hailey Bieber poses for Calzedonia after closing a landmark $1 billion beauty deal

• Hailey Bieber, 29, is the new global ambassador for Italian brand Calzedonia
• She sold her beauty brand Rhode to e.l.f. Beauty for $1 billion
• Hailey will serve as chief creative officer and head of innovation at e.l.f.
  

Model Hailey Bieber has stepped in front of the camera for Italian swimwear label Calzedonia, posing in a bold bikini as the brand's newest global ambassador.

The 29-year-old, wife of pop star Justin Bieber, 32, has taken on the role on the back of a landmark business achievement — the $1 billion sale of her beauty brand Rhode.

A billion-dollar deal

The acquisition by e.l.f. Beauty was described as "beyond her wildest dreams" and is structured as $600 million in cash, $200 million in e.l.f. Beauty stock, and a further $200 million tied to Rhode's performance over the following three years.

The deal was driven by Rhode's rapid rise to prominence, fuelled by Hailey's star power and the runaway success of products such as her signature lip glosses and sought-after phone accessories — all launched by the New York-born entrepreneur.

Tears and celebration

According to two sources close to Hailey, the 28-year-old was overwhelmed with emotion the moment the agreement was sealed, with friends and family sending her more than 900 congratulatory messages.

One insider revealed the road to completion had been gruelling, describing the entire process as "very stressful."

"Despite everything going on with Justin, she remained focused and poured her energy into her company. When everything was finalised, she couldn't stop crying and screaming with joy. I haven't seen her like this since the birth of her son."

The same source added that Hailey was "on her knees for 10 minutes, repeatedly saying, 'Oh my god!' and 'This is so crazy!'"

New roles at e.l.f. Beauty

As part of the newly formed partnership, Hailey will move beyond her founding role at Rhode. She is set to take on the positions of chief creative officer and head of innovation, whilst also acting as a strategic adviser across both companies.

The marriage to troubled pop superstar Justin Bieber has reportedly been under strain, yet insiders say Hailey channelled her focus entirely into securing the deal — and the results have clearly spoken for themselves.