Netflix has announced the closure of its iconic DVD rental service, marking the definitive end of an era dominated by the iconic red envelopes.
The streaming giant is set to dispatch its final red envelope this Friday, bringing a close to a quarter-century of sending DVDs to its subscribers.
Earlier this year, the company declared its decision to cease its DVD-by-mail operation, marking the end of a 16-year transition period during which it progressively shifted its primary emphasis toward online streaming content.
Until October 27, Netflix will still be receiving any remaining DVDs from its customers.
Over the years, Netflix has delivered over 5 billion DVD and Blu-ray rentals. During its zenith in 2011, the company's DVD rental service, exclusive to the United States, reached a milestone of 20 million subscribers.
As a component of the last batch of DVD deliveries on September 29th, patrons who chose to participate in the "finale surprise" promotion may receive as many as 10 additional red envelopes, which will be selected at random from their rental queues.
Netflix initiated DVD mail service:
Netflix's inaugural DVD shipment featured the movie "Beetlejuice" from 1988, while details about the final DVD in their service are currently unavailable.
During Netflix's early days in 1998, their mailing envelope was white, transitioning to yellow in 2000 before adopting the now-iconic red envelope in 2001.
Over time, the company has engaged artists to craft interior envelope designs, covering a wide range of themes from festive occasions to significant business achievements.
Netflix's farewell video, dedicated to its DVD subscribers:
Watch the video here:
User’s reaction on Netflix ends DVD mail service:
As the news of this decision reverberates through the streaming world, loyal Netflix DVD users find themselves grappling with a surge of emotions, reflecting on the bygone days when those red envelopes brought excitement and anticipation to their mailbox.
One user wrote, “20 years a customer. Very sad it's over. Thanks for all the great movies!”
Another added, “Thank you Netflix. Will miss settling in for the weekend with a stack of red envelopes full of movie magic to unwrap and enjoy.”
The third expressed his emotions, “Very sad to know that DVDs will soon be forgotten forever but still the best way to watch a movie back then.”
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