Meghan Markle launches As Ever product with intimate link to her pre-royal past

Meghan Markle has announced the restock of some of the most in demand items from As Ever, while introducing a brand new one to the collection.

The Duchess of Sussex took to her official Instagram account’s story to make the announcement that her lifestyle brand is restocking the popular apricot spread and orange marmalade, additionally launching the Sauvignon Blanc wine.

Sharing footage which featured a display of the packaging procedure as well as wine pouring, the story was captioned, “The girls are back in town…and they brought a friend”.

While jams and fruit preserves are renowned specialties of the brand, and particularly loved by Meghan herself, there is a notable implication where the wine is concerned — and it has to do with the Duchess’ past before she ever obtained her duchy.

During the days when she was a professional actor, Meghan used to write a memorable web blog called The Tig.

From one of The Tig’s past entries, the former actress recounted a 2014 trip to New Zealand — the excursion where she discovered her fondness for the country’s native Sauvignon Blanc wine.

Sourced from New Zealand’s Marlborough District, Meghan described the region as “a definite win” for her.

“Their beautiful wineries (Hans Herzog & Kim Crawford were standouts), and proximity to Havelock, home of the green lip mussels, which are (I kid you not), as big as your hand,” she had added.

While mentioning the wine itself, the Suits alum had further journaled, “Cozy up to a local winery, sipping Sauvignon Blanc, and then head back to any number of local Havelock restaurants for a bowl of mussels and fresh baked bread.”

To note, the As Ever product is a 2024 Marlborough Sauvignon Blanc, three bottles of which are priced at $90.