Kylie Jenner praises Kim Kardashian’s SKIMS ‘Everyday Cotton’ collection

Kylie Jenner has applauded sister Kim Kardashian for “nailing” the new SKIMS Everyday Cotton collection after starring in the brand’s latest campaign.

The 28-year-old reality star and cosmetics mogul stripped down to her underwear to model pieces from the new cotton range, showcasing bras and briefs from the upcoming line. In a statement released via press materials, Kylie praised the collection’s comfort and fit.

“I loved being part of the Everyday Cotton campaign. Cotton is such an essential everyday fabric, and this collection really nails it,” she said. “The bras and underwear are soft, super stretchy, and so comfortable. The fit is amazing, exactly what you’d expect from SKIMS.”

Kim Kardashian echoed the sentiment, emphasizing quality over quantity when it comes to wardrobe staples.

“Your everyday bras and underwear should feel as considered as everything else in your wardrobe. People don’t need more basics, they need better ones,” Kim said. 

“With Everyday Cotton, we took the pieces people already love from SKIMS and reimagined them in the softest premium cotton, to create essentials you’ll want to wear every single day.”

The 45-year-old entrepreneur also promoted the collection on Instagram, revealing in a video that she “never used to wear underwear” before creating SKIMS.

“Can I tell you a secret? I never used to wear underwear. But SKIMS changed everything,” she said. “We made the softest and stretchiest bras and panties in different fabrics. And now we did it again. Introducing Everyday Cotton. The best cotton underwear you'll ever own. It's made from premium natural fibres. It's breathable, stretchy and never digs. So you can wear them all day. Every day.”

The SKIMS Everyday Cotton collection launches online and in stores on February 17. The line ranges in size from XXS to 4X, with bras available in up to 38 sizes. Color options include Snow, Light Heather Grey, Sienna Heather, Cocoa Heather, and Onyx.

The launch comes as Kim prepares to relaunch her beauty business under the SKIMS umbrella. After previously founding KKW Beauty in 2017 and Skkn By Kim in 2022, the latter licensed through Coty, she has since reacquired her SKKN brand and plans to integrate future beauty releases with SKIMS.

Speaking to Complex, Kim confirmed that a new beauty launch is on the horizon and hinted at plans for a signature fragrance.

“We have a beauty launch coming up ... With beauty and fragrance, everything will be SKIMS. Having everything in one place was always my dream. I think our customer will really resonate with it, and I’m excited to have a signature fragrance,” she said.