Travis Kelce films Tommy Hilfiger campaign with Taylor Swift's surprise visit

Travis Kelce is launching his collaboration with Tommy Hilfiger.

The Kansas City Chiefs star was seen filming a campaign for the American fashion brand in New York City on Monday, around Central Park.

During the photoshoot, he sported a patriotic red, white, and blue plaid shirt over a white crewneck. To complete the look, he added a navy jacket.

His ensemble included khaki trousers, and he casually handled a football, revealing glimpses of his gold watch.

Before his shoot, Kelce received some grooming at the Plaza Hotel with assistance from both his style team and his personal supporters.

His fiancée, Taylor Swift, made a discreet entrance to the Plaza under a black umbrella, avoiding the paparazzi's view.

However, Swift's best friend — and Tommy Hilfiger partner — Gigi Hadid, was spotted flaunting her freshly dyed blond hair and wearing a vibrant red sweater.

Hair was a focus of the day as Kelce received a quick haircut while gearing up for the shoot, arriving at the hotel with longer locks and a beard, and departing with a neater, cropped look.

Hairstylist Vince Garcia shared a snapshot of his styling tools on Tuesday morning, captioning it, “Day 2” and tagging Central Park, New York, hinting at more photos to follow.

Kelce was recently announced as Tommy Hilfiger's latest global brand ambassador and creative partner, involved in fall campaigns and a spring capsule collection. Courtesy of Tommy Hilfiger

Last month, Kelce was introduced as Tommy Hilfiger’s latest global brand ambassador and creative partner.

A press release from the brand highlighted that he will feature in “a series of campaigns inspired by unwavering optimism, a continuous thirst for exploration, and a belief in ambitious aspirations” this fall, with plans to create a capsule collection that “reinvents classic Tommy icons,” slated for release next spring.

In the same release, Kelce remarked, “Collaborating with Tommy to bring my unique touch to timeless fashion, making it fresh and relevant for today, is a dream realised.”

It remains uncertain if the clothes he wore on the initial day of his New York City photoshoot were of his own design or from Tommy Hilfiger's general upcoming collection.