Gossip Herald
Home / Entertainment

Hailey Bieber poses on beach for new Rhode campaign

Bieber's beauty brand turned over $200 million in sales last year

By Fabeha Amir
Hailey Bieber poses on beach for new Rhode campaign
Hailey Bieber poses on beach for new Rhode campaign
  • Rhode named among Time's 100 most influential companies
  • Hailey Bieber says she wants to expand business further
  • Rhode valued at one billion dollars after 2022 launch


Hailey Bieber, the 29-year-old model married to singer Justin Bieber, has given her business a boost with a new beach-themed campaign for her skincare and make-up brand Rhode.

The campaign comes after the company was named one of Time magazine's 100 most influential companies, according to The Sun.

Big plans for Rhode

Speaking to the magazine, Hailey said she remains hungry to grow the brand further. She said: "I'm an entrepreneur at the end of the day."

"I want to expand in business and I want to be able to do more things," she added. However, she insisted there is no pressure to rush. "But I'm definitely not in a rush," she said.

Billion-dollar valuation

Rhode was valued at a billion dollars last year. Hailey launched the brand in 2022, and it turned over £150million in sales last year alone.

Recent appearances

Hailey has kept busy with other shoots and public appearances in recent months. She recently posed in a chic yellow bikini for a separate fashion shoot.

She was also pictured out in New York wearing a white mini dress at the Met Gala after-party. Last November, the model posed up a storm for GQ magazine in another set of swimwear photos.

Family life

Justin and Hailey have been married since 2018. The couple welcomed their son Jack Blues in 2024.