Kim Kardashian explains how she manages her packed daily schedule
The reality star revealed the wellness routine behind her busy lifestyle as she debuted her first campaign for UPDATE
Kim Kardashian is sharing the routine that helps her balance her demanding career and life as a mother of four while unveiling her first campaign for the beverage brand UPDATE.
The reality star and entrepreneur appears in the company's latest campaign, released on Thursday, July 23, and said she played an active role in shaping its creative direction.
Speaking with People about the campaign, Kardashian said she enjoyed adding "fun easter eggs, some humour, and a bit of a wink" throughout the project.
Kardashian, who is also a co-founder of UPDATE, said the beverage has become part of her daily routine as she manages work commitments alongside raising her four children — North, Saint, Chicago and Psalm — whom she shares with ex-husband Kanye West.
“I really love taking one before a workout too. It gives me that little extra boost, especially after school drop-off when I still have a full day ahead of me,” she said.
The 45-year-old explained that maintaining energy isn't just about what she drinks but about being intentional with her everyday habits.
“For me it comes down to being intentional about what I put into my body and my day,” Kardashian said. “It helps me stay focused, balanced and present, no matter what my schedule looks like.”
According to the company, UPDATE contains paraxanthine, the primary metabolite of caffeine, which is designed to provide sustained energy without the jitters, crashes or overstimulation often associated with traditional energy drinks.
Kardashian said that philosophy aligns with her own approach to wellness.
“It’s about feeling good. Focused, balanced and productive without the jitters or that crash later,” she said.
“That’s exactly how I think about wellness, so becoming a co-founder and helping build something that’s actually redefining what energy looks like has been amazing.”
The SKIMS founder also revealed that people are often surprised by how structured her daily life is.
“People might be surprised by how much of a routine person I am,” she said. “The little consistent things make the biggest difference — how I start my morning, what I eat, what I reach for during the day. I’m really intentional about all of it.”
Outside of work, Kardashian has recently been spending time with boyfriend Lewis Hamilton and her children.
Earlier this month, the Formula 1 champion shared photos from their family vacation, showing the group hiking, swimming, riding jet skis and enjoying time together.
The post came shortly after Kardashian's mother, Kris Jenner, announced the death of her mother, Mary Jo "MJ" Shannon, at the age of 91. Kardashian later paid tribute to her grandmother on social media, calling her "my best friend, my gossip buddy, my forever twin" and thanking her for teaching the family the importance of staying close.
