Ben Affleck’s playful Super Bowl ad teaser leaves stars reacting
In a teaser aired during the Grammys, Affleck and sitcom icons react to a mysterious VHS project
Ben Affleck is back with a playful tease for Dunkin’s 2026 Super Bowl commercial, joined by Jennifer Aniston, Matt LeBlanc, and Jason Alexander.
In the teaser, which premiered during Sunday night’s Grammy Awards, Affleck sits across from the sitcom legends and ejects a VHS tape labeled “Network Pilot '95 v3” — a nod to the year Friends first aired.
"Well, reactions, thoughts, love, affection?” Affleck asks the group. When Aniston shakes her head no, he presses on: "Hear me out. What's hot now? Cringe. I have monster cringe. Golden cringe."
Alexander jokingly adds, "I don’t think he directed Argo," referencing Affleck’s Oscar-winning film. Affleck then admits that, despite claiming to have destroyed the tape, it survived.
"No one can see this," Aniston says, to which Affleck quips, "It’s only going to air once." LeBlanc, ever supportive, adds, "Still holds up," prompting Aniston to cover her face in mock embarrassment.
Fans will get the full picture when Dunkin’s Super Bowl spot premieres on Sunday, Feb. 8. A first-look 60-second teaser showed Affleck pitching the idea to faceless collaborators: "Jen, Matt, I got a pitch for you. What’s old is new, what’s cringe is good, what’s up is down. We’re sitting on a gold mine."
This marks Dunkin’s fourth consecutive year airing a Super Bowl commercial, with Affleck previously starring alongside Matt Damon, Jennifer Lopez, Tom Brady, and others. Past ads have included coffee-themed boy bands and memorable comedy moments.
With beloved stars, nostalgic references, and a generous dose of self-aware humor, Affleck’s latest commercial promises to be a standout moment during the Big Game, blending classic sitcom nostalgia with Dunkin’s signature playful spirit.