Blake Lively channels redheaded Lily Bloom look on ‘It Ends With Us’ set

Blake Lively unveiled her much-anticipated look for the upcoming film It Ends With Us and left fans stunned over it.

Blake debuted her latest hair transformation on the sets of the forthcoming movie adaptation of Colleen Hoover's best-selling novel.

The Green Lantern actress, 35, who will be playing the lead protagonist Lily Bloom, was clicked donning her new red hair in New York City on Monday.

Blake was dressed in a bright pink jacket, which she paired over a pastel pink tee and long brown dress. She was seen filming a sequence with film director and co-star Justin Baldoni, who will essay Ryle Kincaid.

Blake’s latest red hair transformation came just days after she was seen rocking her stunning blonde tresses at pal Taylor Swift's famous Eras Tour show.

Earlier, Blake’s casting in the film welcomed backlash from fans regarding her age and the difference of her character. Lily, written as a 23-year-old.

Blake starrer It Ends With Us and A Simple Favor's release date is yet to be announced.